With the cost of living sky rocketing, footy crowds down and life feeling a little different in a post peak COVID world, the pressure is on now more than ever to get fans trackside.
While there is no doubt that having the best horses taking on each other and clever programming helps the cause, harness racing bodies need to collectively work together to promote the product Australia wide and grow our audience.
Big race nights and the superstars of the sport are the main drawcards, but if we want people to make the trip interstate – and then tell their mates that it is a must-attend the next year – racing jurisdictions and clubs need to think outside the box and make it an event or carnival to remember.
Queensland looks to be thinking outside that box this winter.
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Approved By Dean Baring www.harnessbred.com
Driving The Future Of Harness Racing
